You need three things.

You need to know how you will get where you want to go. You need strategy.

You need a vehicle that can get you there. You need structure.

You need the journey to inspire, to empower, to impress. You need story.

I am Louis Joseph Garcia (I use Joseph or Joe). For 30 years I have helped organizations making the world fairer, healthier, safer, and better educated build their voice, navigate hard moments, and grow their influence.

I have done this work in Washington, in a trilingual major media market, and at three Top 10 newspapers. I have led communications for organizations ranging from the nation's fourth largest school system to the nation's largest environmental advocacy groups to a public health initiative protecting more than 12 percent of the U.S. population.

If your organization has something important to say and needs to say it well — or if you are facing a moment that requires clear thinking and steady hands — I would welcome a conversation.